UK Internet Retailer Implements Technology Proven to Help Customers Find Right Printer Supplies

FindMyPrinter.com Now Available in the UK

San Diego, California (August 26, 2010) What can be more annoying than running out of printer ink in the middle of an important project? Perhaps not knowing which replacement cartridge is needed for the printer.

With more than 5000 models in operation, the average computer user might not know the right cartridges and supplies for a specific printer, which can be frustrating and time-consuming. And as every business knows, the time the printer is out of service is not just inconvenient; it can be costly with missed deadlines and slowdown of productivity.

www.tonik.co.uk , a UK online retailer, recognizes the reality that not everyone who comes to their site knows the right cartridge part number that fits their printer. To help make this process easier and more efficient, they recently began using FindMyPrinter, a patent-pending technology which will automatically find and list all the printers on the user's computer or network, as well as the compatible toner cartridges. It will only take One Click to find the right cartridge for the right machine

"Tonik is the first company in the UK to use FindMyPrinter," says Deniz Turkmen with FindMyPrinter. "They sell premium grade ink and toner cartridges, so this is a perfect fit for them and their customer. The value of this product is that it will show Tonik's customers what printer supplies to buy, and then will help them in making an online purchase.

"Our company has been supplying blank media to customers throughout the UK and into Europe for over 25 years. We consider this one of the brightest and most useful ideas we have ever come across. It genuinely reduces effort for the consumer and at the same time is likely to reduce errors in ordering, a source of unnecessary cost for suppliers". says Dudley George, Director and Tonik Ltd an office supply Ecommerce Company and a fellow of the Chartered Institute of Marketing in the United Kingdom.

FindMyPrinter eliminates confusion by showing the customer-with a single mouse click-the model of printer, what specific supplies that printer uses and then walks them through the entire online purchase process. In addition to increasing customer satisfaction, FindMyPrinter can save money in reduced returns and shipping costs.

"The tools offered through from FindMyPrinter will allow online customers to find what they are looking for on Tonik site and in a relatively short time. That makes customers happy."